Motrin?
Ha! So, I’m sure many of you babywearers have heard about the mis-guided advertising humor coming from Motrin recently. If you missed it (like I did), someone posted it on YouTube.
The reason I have to show you the YouTube version, is that Motrin removed the ad from their web site already, with this message in its place (click to enlarge):
Apparently, so many parents protested on Twitter that Motrin realized they had made a big boo boo. How’s that for instantaneous feedback on your marketing efforts? Take a deep breath and feel your power, people!
I have to admit that the ad is pretty annoying. If your baby carrier hurts, you’re doing it wrong. Period. (OK, you might have a crappy carrier, too.) And just to show you how confident we are about our pain-free products, we’ll give you 10% off any Ellaroo baby carrier, with the coupon code “motrin”. Check your favorite Ellaroo reseller to see if they’re participating, too. If you’re not sure, ask them! (Offer good through November 30, 2008.)
Ellaroo will donate another 10% of the proceeds of the motrin campaign to No Mother Left Behind. The Motrin will most definitely be left behind. No need.
Here’s the Twitter thread about motrinmoms. And another thread about just motrin.
Here’s a YouTube video someone made with music, photos, and Twitter comments about the Motrin ad.
Roar.
Posted: November 17th, 2008 under Community.
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